Digital Marketing for tradies case study: City Tree Services

1. Brand Positioning: Differentiating City Tree Services as leading arborists to attract new commercial and residential clients.
2. Digital Strategy: Creating an integrated digital strategy, including a mobile-first website and cost-effective online promotions.
3. New website: Creating a web brief, identifying a suitable web developer, and managing the creation of the new website.
4. Marketing communications: creating compelling content for the website, a capability document and sales tools.
5. Digital channels: Organising for Google My Business to be set up and providing recommendations on tactics to maximise leads from Google My Business.

Strategy

The strategic marketing plan included integrated digital and traditional marketing strategies that enables City Tree Services to implement progressively and scale their business over three years.

We positioned City Tree Services as leading Brisbane arborists that deliver the best long-term outcomes so people and communities can safely enjoy Brisbane's landscapes and gardens.

The City Tree Service website uses key messages and web copy relevant to their ideal audience and influences people to take action via clear call to actions.

The capability document demonstrated that City Tree Services has the expertise, capabilities, robust management systems and proven projects to create more confidence in their brand.

The Results

The results we achieved using digital marketing for tradies included growing income, attracting strategic landscaper partners and scaling the business so they could hire a general manager.

Testimonial

"Maria Anderson and the Sustainable Marketing Services team created a strategic marketing plan, brand positioning and key messages that gave us the roadmap to achieve sustainable long-term growth.

The marketing plan was personalised to our business, prioritised quick wins such as Google My Business, and gave us strategies for the future to continue to grow.

Maria has the unique ability to integrate digital and traditional marketing strategies to deliver better results.

The team at Sustainable Marketing Services developed the digital strategy for a new City Tree Service website, writing copy and selecting images that brought our brand to life. In addition, they managed the build of the website for us.

We have always delivered very high-quality work, and now we feel more comfortable knowing that our marketing showcases this quality with a more professional brand.

The quick wins, such as Google My Business, have brought in an increased income stream, providing income to allow us to scale up our business and hire a general manager.

The professional capability document and supporting sales letters have helped us bring on two strategic landscaping partners, helping grow our commercial income.

Our general manager is now actively implementing the marketing strategies to drive future growth. I'm confident within six months, we will see another uplift in our sales based on the strategic marketing plan.

With the foundation laid by Sustainable Marketing Services, we now have the tools and confidence to further scale our business. We are excited to see the continued impact of their strategies unfold, expecting significant sales growth within the next six months.

We extend our heartfelt gratitude to Maria and her team for empowering us to reach new heights as we continue to invest in our business's future success."

Tony Jansen, Founder / Owner